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| CSR |
APIC was born from the idea that investing in Palestine involves more than achieving financial results; it also means contributing positively to the local community.
In the aftermath of the assault on the Gaza Strip in December 2008 and January 2009, APIC immediately reached out to the hard-hit victims with a $250,000 donation, and intends to focus most of the coming year’s corporate social responsibility (CSR) resources and efforts on the Strip.
This year, APIC donated archive rooms to the Palestinian Ministry of Health, as part of a broader campaign to heighten awareness to the problem of expired and corrupted food and medicine.
The APIC family is an active supporter and member of numerous charitable organizations, including the athletic program for children, Paces, and Injaz Palestine, an educational-empowerment program for youth. This year, APIC has also hosted and sponsored many community and corporate iftars, especially reaching out to university students and the group’s network of distributors.
APIC believes that CSR begins within its family of over 850 employees, from honoring employees’ children who have achieved high results in their tawjihi exams to offering iftars during Ramadan, as well as dinners during Christmas and Easter. APIC also organizes numerous staff retreats and distributes packages of goods to its employees during the holidays.
APIC has participated and sponsored several significant conferences; noteworthy among them are the Palestine Investment Conference, the second Capital Market Forum, the North Investment Conference, as well as the Palestine Investment Conference, which was held with the presence of the Right honorable Gordon Brown
Today, APIC measures its success through the positive difference it can make to the everyday lives of the people of its community.
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