APIC announced its sponsorship of a climbing expedition that aims to scale Africa’s highest peak, Mount Kilimanjaro in Tanzania, organized by the Palestine Children Relief Fund (PCRF) in a bid to raise money and address the medical and humanitarian crisis of Palestinian children.

The group of eight climbers has undertaken a campaign to raise $500,000 from individual and corporate sponsors for PCRF before their eight-day trek.

Engineer Ali Aggad, APIC’s chief operating officer, stated that corporate social responsibility is an integral part of the company’s ethos, and that the climbers’ mission complements APIC’s social role in supporting Palestinian society. He said, "We aspire to provide the best goods and services to Palestinian society. We also aspire to support the Palestinian individual and community at large; this is a pioneering and supporting role, which all Palestinian companies, inside and outside Palestine, must assume." He went on to add, "APIC has recently announced a major expansion, acquiring exclusive distribution rights for Proctor & Gamble products in a number of Middle and West African states, which constitutes a great Palestinian success story that gained momentum because of our success in Palestine. This shall strengthen our position as a global company that always aspires to support Palestinian society. The Palestinian Children Relief Fund has come to Africa with a group of friends to record yet another story of challenge, with the aim of supporting the children of our people and providing them with the necessary medical treatment in cooperation with several other institutions."

Fuad Dajani, one of the organizers of the Kilimanjaro climb, said, "This event is merely an attempt to support the Palestinian Children Relief Fund, and provide treatment to the largest possible number of our children. In order to achieve the fund‘s goals, it is of utmost importance to cooperate with a number of Palestinian private-sector institutions and individuals, as well as developmental and non-governmental organizations. Such cooperation shall enrich the fund and support our children, who suffer from serious human tragedy."

The Palestinian Children Relief Society is a not-for-profit humanitarian organization established in 1991, and has extensive experience in providing humanitarian aid to sick and wounded Palestinian children who do not have access to medical treatment in the homeland.

APIC is comprised of eight subsidiary companies, with over 950 employees working at the Arab Palestinian Shopping Centers Company (Plaza), the Palestine Automobile Company Ltd.-Hyundai, the National Aluminum and Profile Company (NAPCO), Unipal General Trading Company, Unipal Middle and West Africa, Medical Supplies and Services (MSS), Siniora Food Industries Company and Sky Advertising.